Misdirection

Inside No. 9 5×4

Neville: This is Vegas level! It's a game-changer!
Willy: Look, Neville...is it? I'm very flattered you took an interest in my little trick. You're clearly a passionate student of the magic arts, but I'm happy doing my balloon animals and making my grandson smile at his birthday party.

Willy: Cheers.

Neville: Houdini didn't have Twitter.

Gabriel: And nobody else knows how it's done?
Neville: Not another living soul.

Neville: In this community, the theft of an idea is worse than murder.

Neville: ... When he recovered, the old man had disappeared, leaving only this box, which contained these cards and an inscription, "Sie konnen den Tod nicht betrugen."
Gabriel: What does that mean?
Neville: You can't cheat death.

Neville: You can't patent a magic trick. Well, you can, but then it becomes a matter of public record, and no magician is ever going to want that. Exposure, that's...worse than stealing.

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