Person to Person

Mad Men 7×14

& Meredith: ... And I translated your speech into Pig Latin.
    Roger: That was a joke.

& Roger: Sweetheart, I have some sad news.
    Meredith: Is he dead?

& Blond: You’ve never paid for it, huh?
    Don: I have and I will. I just like it to be voluntary.

& Richard: You’re cheating yourself. That tiny apartment. I don’t want to make plans, but we could get a place in the mountains or the country, or a place in the mountains and the country.

& Joan: Do you want to get married?
    Richard: Sure. If you do. But it seems to me your life is undeveloped property. You can turn it into anything you want. It’s got a hell of a view.
    Joan: Do we have to get married?
    Richard: Hell, no.
    Joan: I want you so much right now.

& Peggy: I just wanted to say that I’m very happy for you. And everyone’s going to miss you who doesn’t hate you for getting that big job.
    Pete: Well, you’re doing fine. Keep it up, you’ll be a creative director by 1980.
    Peggy: God, that sounds like a long time.
    Pete: I’m telling you, it will happen. They just have to get used to the idea. Someday people are going to brag that they worked with you.
    Peggy: What am I supposed to say to that?

& Pete: I’ll be back.

---

& Betty: Please don’t let your pride interfere with my wishes.

& Don: Birdie...
    Betty: I know.

& Roger: Du Maurier. They taste like «le shit.»

& Peggy: I really thought you’d be on a beach by now.
    Joan: I’ve been to the beach. But when I talked to Ken, I realized it would be easy to turn this into an actual production company...
    Peggy: Slow down.
    Joan: Harris-Olson. You need two names to make it sound real.
    Peggy: Are you serious?!

& Joan: We won’t answer to anyone. It’ll be something of ours with our name on it.

& Joan: I need to find someone by the end of the week.
    Peggy: Find a partner?
    Joan: Find a writer. The partnership is just for you.

& Stan: There’s more to life than work.

& Don: People just come and go and no one says good-bye?
    Receptionist: I’m sorry, but people are free to come and go as they please.

& Peggy: Don, come home!

& Don: I’m not the man you think I am.
    Peggy: What did you ever do that was so bad?
    Don: I broke all my vows. I scandalized my child. I took another man’s name and made... nothing of it.

& Don: I only called because I... realized I never said good-bye to you.

& Stan: I think about how you came into my life and how you drove me crazy and now I— I don’t even know what to do with myself because all I want to do is be with you.
    Peggy: What? What did you just say?
    Stan: I want to be with you. I’m in love with you.
    Peggy: What?!
    Stan: I love you, Peggy.
    Peggy: Oh, my God. That’s what I thought you said.

& Peggy: I don’t even think about you. Uh... I mean, I do all the time, because you’re there... And you’re here... And you make everything okay. You always do. No matter what. I mean, I must be. Because you’re always right. I can’t believe this. I think I’m in love with you, too. I really do.

& Guru: Mother Sun, we greet you, and are thankful for the sweetness of the Earth. The new day brings new hope. The lives we’ve led, the lives we’ve yet to lead. New day, new ideas, a new you... Om.

--
On the IMDb

Σ All farewells were said here. All was closed and sealed.

The Milk and Honey Route

Mad Men 7×13

& Pete: You can’t be in here. Everyone’s going to think I’m looking for a job.
    Duck: You mind?.. They should always think you’re unhappy.
    Pete: You’re wrong. And for the first time, they don’t.

& Doctor: Well, I’m going to recommend a radiation oncologist for therapy to help mend the rib. It won’t heal without it. Then a medical oncologist. She could have nine months to a year, but these treatments are usually palliative.

& Andy: You make commercials on TV?
    Don: Lots of them.
    Andy: So many you don’t have to work no more?
    Don: Anymore.

& Pete: How about for old times’ sake?
    Trudy: You know, I’m jealous of your ability to be sentimental about the past. I’m not able to do that. I remember things as they were.

& Duck: Who’s going to win the World Series this year?
    Pete: I don’t know.
    Duck: You are! Because you are charmed, my friend.

---

& Don: ...And I dropped my lighter. And I blew him apart. And I got to go home.
    Jerry Fanning: That is the name of the game.

& Betty: Sally, I’ve learned to believe people when they tell you it’s over. They don’t want to say it, so it’s usually the truth.

& Betty: I don’t want you to think I’m a quitter. I fought for plenty in my life. That’s how I know when it’s over. It’s not a weakness. It’s been a gift to me. To know when to move on.

& Pete: ...I want to go everywhere with you... Say yes with your voice, not just your eyes.

& Trudy: How will I explain this to Tammy?
    Pete: Tell her her birthday wish came true.

& Henry: Where are you going?
    Betty: I have class.
    Henry: Why are you doing that?
    Betty: Why was I ever doing it?

Buddy Holly — Everyday

♪ every day it’s a-getting closer ♪
♪ going faster than a rollercoaster ♪
♪ love like yours will surely come my way ♪

--
On the IMDb

Lost Horizon

Mad Men 7×12

& Roger: You and the computer gonna share an office over there?
    Harry: No, the old girl served her purpose. McCann is Mission Control. Statisticians, programmers, five men and 10 women just handling data.

& Roger: You know, I once rode on a bus to camp sitting next to a guy like you. We’re not going to be bunkmates, Crane. I’ll make them build another floor if I have to.

& Caroline: Mr. Sterling, it’s not you. Advertising is not a very comfortable place for everyone...
    Roger: Oh.

& Hobart: When I want something, I get it. And I’ve been trying to get you for 10 years. You’re my «white whale,» Don.

& Hobart: Have you introduced yourself?
    Don: ... I’m Don Draper from McCann-Erickson.

& Don: Where did you learn to do this?
    Meredith: I’m an army brat, remember? New base every year.

& Joan: He didn’t read the brief. And I’m not Dennis’s junior.
    Ferg: Joan, see it from his side. He has a wife and three children. He’s not going to work for a girl. What’s he gonna say to a client? «She’s my boss»?

& Ferg: From now on, no one comes between me and your business...

& Betty: She comes and goes as she pleases. We can’t get mad at her for being independent. It’s normal.
    Don: That what Freud says?
    Betty: So far I haven’t come across anyone normal.

Jason Donovan — Sealed With A Kiss

♪ I don’t want to say goodbye ♪
♪ for the summer... ♪

& Cooper: I don’t know about you, but I am not ready to say goodbye to the summer.

---

& Don: I’m really tired, aren’t I?
    Cooper: You’ve been driving for seven hours in the wrong direction, you know.

& Peggy: Would you drink vermouth?
    Roger: Yes, I’m afraid I would.

& Peggy: Oh, my God. What is this?
    Roger: It’s an octopus pleasuring a lady. It was Cooper’s. It was in his office forever. You can have it. You can put it in your office.
    Peggy: No. They won’t take me seriously.
    Roger: That’s pretty serious. It’s 150 years old.
    Peggy: You know I need to make men feel at ease.
    Roger: Who told you that?

& Roger: You think you’re gonna have fun like this over there?

& Roger: This business doesn’t have feelings. You get bought, you get sold, you get fired. If the account moves, you move. Even if your name’s on the damn door, you should know better than to get attached to some walls.

& Hobart: Joan, it may not have sunk in, but your status has changed.

& Hobart: You want to threaten us? You’ll be all alone.
    Joan: No. I think the second I file a complaint, I’ll have the ACLU in my office and Betty Friedan in the lobby with half the women who marched down Fifth Avenue. I guess you didn’t see the headlines about what happened at «Ladies’ Home Journal.» Or «Newsweek.»
    Hobart: Do you have any idea how much space McCann buys in «The New York Times» every year? We could get them to print «Mein Kampf» on the front page.

David Bowie — Space Oddity

♪ This is Ground Control to Major Tom ♪
♪ You’ve really made the grade ♪
♪ And the papers want to know ♪
♪ whose shirts you wear ♪
♪ Now it’s time to leave the capsule ♪
♪ if you dare ♪
♪ This is Major Tom to Ground Control ♪
♪ I’m stepping through the door ♪
♪ and I’m floating in a most peculiar way ♪
♪ And the stars look very different today ♪
♪ For here am I ♪
♪ sitting in a tin can ♪
♪ far... ♪

--
On the IMDb

Time & Life

Mad Men 7×11

& Roger: You’re all fired.

& Lou: Well, sayonara, my friend. Enjoy the rest of your miserable life.

& Pete: You think we can secure three accounts in 24 hours?
    Don: We’ve done it before.

& Don: How do I describe California in a way that doesn’t make them jealous?
    Ted: Tell them my ex-wife lives there.

& Ted: I met someone. She’s not too young and she’s gorgeous and a little bit deep.
    Don: Where’d you find a girl like that?

& Jim Hobart: I shouldn’t have to sell you on this... You are dying and going to advertising heaven. Buick... Ortho Pharmaceutical... Nabisco... Coca-Cola.

& Jim Hobart: Stop struggling. You won.

---

& Roger: I feel like I should make a toast.
    Joan: Again?
    Roger: Well, we didn’t drink to Cooper...
    Joan: Glad he missed it.

& Roger: You know, I made a deal with God that if this worked out, I would give up smoking... Message received.
    Don: You’re a young man with an incredible future ahead of you.
    Roger: No more Sterling Cooper and no more Sterlings.

& Roger: Every copywriter thinks they’re Shakespeare.
    Don: It’s something to aspire to.
    Roger: I always envied that. The way you’re always reaching.
    Don: I always envied you didn’t have to. In another lifetime, I’d have been your chauffeur.
    Roger: Then you would’ve been screwing my grandmother.

& Peggy: Everything’s going to be fine.
    Stan: I’m so dumb, I believe you.

& Don: Hold on. This is the beginning of something... not the end.

Dean Martin — Money Burns A Hole In My Pocket

♪ Money ♪
♪ Burns a hole in my pocket ♪
♪ How I wish I had millions of dollars ♪
♪ And nothing to do ♪
♪ But just buy ♪
♪ Pretty presents for you ♪
♪ Money ♪
♪ Burns a hole in my pocket ♪

--
On the IMDb

The Forecast

Mad Men 7×10

& Roger: ...and they’re expecting some sort of written statement on the future of this company. 2,500 words. By Monday.

& Meredith: More money, bigger accounts, more awards, international business, and a... space station?
    Don: Gas station.

& Mathis: ...And then a cartoon touch of the wand on the cookie. A sparkle. «Peter Pan Peanut Butter lovers love Tinker Bell cookies more than all others.»
    Don: Jesus, love again?
    Pete: We use it all the time.
    Don: Kids won’t get it and adults won’t hear it. It’s not up for debate. Do we have another line?

& Sally: It’s 12 states in 12 days. They can’t stop everywhere.
    Betty: Well, when I did the trip, it was six states.
    Sally: Weren’t they still colonies?

& Don: Who’s your best prospect?
    Melanie: It was a young stockbroker from New Jersey with a four-year-old and one on the way.
    Don: Why don’t you tell them somebody lived here who made a million dollars inventing the Frisbee? And they had to move in a hurry to a castle in France. Taxes. A little glamor, a little hope...

---

& Don: What’s next?
    Ted: Shoot the ad?
    Don: No, what’s the future going to bring? I mean, it’s good as it is, but is there a scenario in which it’s better?

& Pete: We have a peanut butter cookie problem.

& Pete: And then Mathis said... a four-letter word that starts with F. Have you ever heard such a thing?

& Glen: I’m shipping out next week... I’m reporting.
    Paula: He joined the army.
    Sally: Are you kidding?.. Are you fucking stupid?!
    Glen: I don’t expect you to understand.
    Sally: You hate the war.
    Glen: Not anymore.
    Sally: What about Kent State? You were crying. You were gonna join the movement.
    Glen: What about a bunch of Negro kids dying while we just sit at home getting stoned? It’s immoral.
    Sally: You’re gonna die! For what?
    Betty: Don’t listen to Jane Fonda here. It’s a very brave thing to do.

& Don: Fourscore and seven years ago... We know where we’ve been, we know where we are. Let’s assume that it’s good... But it’s got to get better... It’s supposed to get better.

& Sally: You know what I’m gonna write down for my dream? I want to get on the bus and get away from you and Mom and hopefully be a different person than you two.
    Don: Hey. I’m your father. And you may not want to listen to this, but you are like your mother and me. You’re gonna find that out. You’re a very beautiful girl. It’s up to you to be more than that.

--
On the IMDb

New Business

Mad Men 7×9

& Betty: Actually, I’m planning on enrolling in the fall. Master’s degree.
    Don: Really? In what?
    Betty: Psychology.

& Don: It’s 3:00 in the morning. You know why you’re here. Do you want a drink or not?

& Don: Megan is not Jane.
    Roger: So she never said you squandered her youth and beauty? Used up her childbearing years? Thwarted her career? What career? She’s a consumer... She made her choices.

---

& Harry: So, give me the lay. You know, of the land.

& Harry: You are every man’s fantasy. You’re like Ali MacGraw and Brigitte Bardot had a baby. You should be the most famous person in the world right now.

& Megan: Oh, Harry. I’m not interested.
    Harry: Megan, you’re a big girl. Maybe you’re in this situation because of how you’re reacting to this.

--
On the IMDb

Severance

Mad Men 7×8

& Don: It’s chinchilla. And it costs $15,000. How does that make you feel?

Peggy Lee — Is That All There Is?

♪ Is that all there is? ♪
♪ If that’s all there is, my friends ♪
♪ then let’s keep dancing... ♪

& Roger: $11.60. You must have had a lot of hash browns, sweetheart.

& Tricia: Another woman you’re sleeping with?
    Don: No, that’s the woman I’m not sleeping with. My ex-wife.

& Peggy: I’d never recommend imitation as a strategy. You’ll be second, which is very far from first.

---

& Peggy: Should we get lunch?
    Joan: I want to burn this place down.

& Peggy: I haven’t taken a vacation... well, never.

& Ken: I’m taking Tom Schaeffer’s old post. Head of advertising.
    Pete: So you’re going to fire us?
    Ken: No, it’s going to be way worse than that. I’m going to be your client. And I hate to tell you, but I’m very hard to please... Until we meet again.

& And then I fell in love with the most wonderful boy in the world. We’d take long walks down by the river, or just sit for hours gazing into each other’s eyes. We were so very much in love. And then one day, you went away. And I thought I’d die, but I didn’t. And when I didn’t, I said to myself, «Is that all there is to love?»

♪ Is that all there is? ♪
♪ If that’s all there is, my friends ♪
♪ then let’s keep... ♪

--
On the IMDb

Waterloo

Mad Men 7×7

& Pete: Peggy.
    Peggy: We were scared until we knew the genuine superiority of Burger Chef. More general flattery, research, research. “Without further ado, Donald Draper.” Don?
    Pete: Is that what you’re going to say?
    Don: Don’t worry about what she’s going to say.
    Peggy: I was going to say that... “Every great ad is a story, and here to tell you that story is our creative director and partner, Donald Draper.”
    Don: Thank you, Peggy...

& Nick: Kaz should give you a discount, your son was a big help.
    Peggy: My son?! Oh, Julio? No, he’s my neighbor. I own the building.
    Nick: By yourself?

& Meredith: I want you to listen to me. I know you’re feeling vulnerable, but I am your strength. Tell me what I can do.
    Don: You can get my attorney on the phone... And we can’t do this.
    Meredith: You’re right... Not right now.

& Cooper: No man has ever come back from leave. Even Napoleon. He staged a coup, but he ended up back on that island.

& Roger: Why didn’t you vote Don out?
    Cooper: Because I’m a leader and a leader is loyal to his team. Don doesn’t understand that.
    Roger: But I do.
    Cooper: And you have talent and skill and experience. But you’re not a leader.
    Roger: And Cutler is?
    Cooper: He has a vision, but he’s not on my team.
    Roger: So, “Let’s have another cup of coffee and let’s have another piece of pie”?

Horn And Hardart: Let's Have Another Cup Of Coffee

---

& Stewardess: Ladies and gentlemen, we’d like to ask you now to extinguish your cigarettes as we prepare for takeoff.
    Pilot: I’d like to say that we’ll be sharing the sky today with one other notable aircraft, and I’d like to wish fellow pilots Neil Armstrong, Buzz Aldrin and Mike Collins godspeed and a safe return.
    Crane: Why did you have to do that?! Now I feel like we’re in danger.
    Peggy: If they don’t make it, we’re going to have to postpone this thing for a year.

& Neil Armstrong: That’s one small step for man, one giant leap for mankind.
    Cooper: Bravo!

& Cutler: Roger, I know what this company should look like. Computer services. Media buys pinpointed with surgical accuracy. We can offer the services beyond our clients. It’s the agency of the future!
    Roger: Is this what would happen if I died?

& Sally: How does it look? Can you see it?
    Neil: The moon? Nah, it’s already set.
    Sally: Then why aren’t you watching TV?
    Neil: I don’t wanna listen to them or the reporters. Besides, there’s other things to look at.

& Neil: Isn’t that better than TV?
    Sally: It is. ...
    Neil: What do I do now?

& Roger: Poor Bert. I should’ve realized it was the end. Every time an old man starts talking about Napoleon, you know they’re gonna die.

& Peggy: No. Cancel it.
    Don: What about the moon landing? It was a success.
    Peggy: No, Don. I have to talk to people who just touched the face of God about hamburgers!

& Roger: Did you see we landed on the moon?
    Jim: Is that right?
    Roger: Neil Armstrong, what are you going to do with the rest of your life? Screw every girl in Florida, I guess.
    Jim: So you called me at sunrise to discuss the meaning of life?

& Don: I’m gonna be bold and say that no one in this room knows more about the Burger Chef customer than Peggy Olson. She’s visited 20 restaurants in nine states, interviewed hundreds and is obviously uniquely qualified to craft this modern campaign. Every great ad tells a story. Here to tell that story is Peggy Olson.
    Peggy: Thank you, Don. ...

& Don: Roger, I just wanna do my work. I don’t wanna deal with business anymore.
    Roger: And what about everyone else? We all send out resumes? Cutler’s not gonna stop until the firm is just Harry and the computer. That means everybody goes. And you know it.

& Roger: Let’s have a vote. Everyone in favor... Really?
    Cutler: It’s a lot of money!

& Cooper:

The Best Things in Life are Free

♪ the moon belongs to everyone ♪
♪ the best things in life are free ♪

--
On the IMDb

Σ Who’s Waterloo?

The Strategy

Mad Men 7×6

& Jim: How’s your Burger Chef work going?
    Roger: Better than yours, I guess. Thank you, by the way, for failing and giving us a shot at it.
    Jim: It’s not McDonald’s. It’s run by morons.
    Roger: A lot of companies succeed that way.

& Pete: Don will give authority, you will give emotion.
    Peggy: I have authority. And Don has emotion.
    Pete: I prefer you as an expert witness.

& Cutler: Ah, good, you’re still here.
    Roger: That’s your opinion.

& Stan: Hey, baby, I’m almost ready.
    Peggy: “Hi, baby” yourself.

& Don: Peggy, I’m here to help you do whatever you want to do.
    Peggy: Well, how am I supposed to know?
    Don: That’s a tough one.
    Peggy: You love this.
    Don: Not really. I want you to feel good about what you’re doing, but you’ll never know. That’s just the job.
    Peggy: What’s the job?
    Don: Living in the “not knowing.”

& Peggy: You really want to help me? Show me how you think. Do it out loud.
    Don: You can’t tell people what they want. It has to be what you want...

& Don: Do you want to work?
    Peggy: It doesn’t matter if I want to. I have to, because all of this is crap.
    Don: Pros and cons. Pros— it’s almost done and it’s good. The account man’s overjoyed and the client’s on board.
    Peggy: Those are the cons, and you know it.

---

& Don: Well... whenever I’m really unsure about an idea, first... I abuse the people whose help I need. And then I take a nap.
    Peggy: Done.
    Don: Then I start at the beginning again... and see if I end up in the same place.

& Bob: I’m thinking about you, Joan. Is this what you want? To be near 40 in a two-bedroom apartment with a mother and a little boy? I know I am flawed, but I am offering you more than anyone else ever will.
    Joan: No, you’re not, Bob. Because I want love. And I’d rather die hoping that happens than make some arrangement. And you should too.
    Bob: I’m just being realistic.
    Joan: Good night.

& Peggy: Does this family exist anymore? Are there people who eat dinner and smile at each other instead of watching TV? Did you ever do that with your family?
    Don: ... I don’t remember.

& Peggy: What the hell do I know about being a mom? I just turned 30, Don.
    Don: Shit. When?
    Peggy: A couple of weeks ago. It doesn’t matter. I kept it as secret as I could. Now I’m one of those women lying about her age. I hate them!

& Don: I worry about a lot of things, but I don’t worry about you.
    Peggy: What do you have to worry about?
    Don: ... That I never did anything, and that I don’t have anyone.

& Don: Do you hear this?
    Peggy: I know, they’re playing it all the time.
    Don: Do you think that’s a coincidence?

& Peggy: I want to shoot the ad in here.
    Pete: It’s not a home.
    Peggy: It’s better. It’s a clean, well-lighted place.
    Pete: Okay, Hemingway. As long as it’s still about moms.
    Peggy: It’s about family. Every table here is the family table.
    Pete: I hate even the word “family.” It’s vague.

& Pete: “Mom” is more specific. Tell her, Don.
    Don: She’s doing it the way she wants to do it. You want it right or not?

--
+ quotes on the IMDb

Σ Next Ep's name is 'Waterloo.' Such a name.

The Runaways

Mad Men 7×5

& Lou: Don, why don’t you take the mound, throw out the first pitch?
    Don: Sure. Stan has some very preliminary work. Stan?..
    Stan: Should I move over there or do you want to come over here?
    Lou: I don’t know, Stan. Can you be smug from over there?
    Stan: Lou, I don’t know what you think you heard...
    Lou: I heard everything! From your first fart to your last dying breath.

& Lou: You ever heard of Underdog?
    Peggy: The cartoon?
    Lou: Yeah. Sweet Polly Purebred. Saturday morning. It makes hundreds of thousands of dollars a year! Lou: Mostly for its creator Chet Stover of Dancer Fitzgerald...
    Mathis: “Scout’s Honor” is 100 times better. I can tell you right now, it’s a winner.
    Lou: You know who had a ridiculous dream and people laughed at him?
    Stan: You?
    Lou: What?!
    Stan: Oh, I did not mean that the way it sounded. I mean, if you’re telling us that this is your dream, I apologize for being one of those naysaying idiots. I hate people like that.
    Lou: Bob Dylan. Is he hip enough for you?

& Michael: I was just in the office and there’s something going on.
    Peggy: What?
    Michael: The computer.
    Peggy: It’s Saturday. Take the day off.
    Michael: That’s right. So why were Lou and Cutler having a secret meeting in that air-conditioned lair?
    Peggy: I don’t know.
    Michael: But I do... They’re homos.
    Peggy: Okay. Anything else to report?
    Michael: Peggy, it’s serious. That machine makes men do unnatural things.

---

& Bobby: Are they gonna get divorced?
    Sally: What? No. They’re the Dynamic Duo. That’s never going to happen.

& Michael: There’s this pressure in my head like there’s a hydrogen bomb that’s gonna go off. And then I realize it’s that hum in the office. It’s getting to me. I caught myself looking at Stan’s shoulders and getting, you know, excited.
    Peggy: Really?
    Michael: That’s the computer’s plan. Turn us all homo. Peggy, we got to reproduce! If there was a way to do it without having sex, I’d do it.

& Megan: How was the night on the town with Harry Crane?
    Don: Educational.

& Megan: This is the best place to be right now, Don. Right here.

& Betty: I’m tired of everyone telling me to shut up. I’m not stupid! I speak Italian.

& Michael: Get out while you can!..

& Lou: You’re incredible!
    Don: Thank you.

--
On the IMDb

The Monolith

Mad Men 7×4

& Stan: You know Lou didn’t fight for our space...
    Peggy: He doesn’t believe in creative because he doesn’t know how to do it.
    Lou: Trust me, you’re going to use that computer more than you use that lounge...
    Peggy: Did he hear me?!

& Don: I don’t even know what’s going on.
    Roger: Well, we’re getting a computer. It’s going to do lots of magical things, like make Harry Crane seem important.

& Lloyd: I go into businesses every day, and it’s been my experience these machines can be a metaphor for whatever’s on people’s minds.
    Don: Because they’re afraid of computers?
    Lloyd: Yes. This machine is frightening to people, but it’s made by people.
    Don: And people aren’t frightening?
    Lloyd: It’s not that. It’s more of a cosmic disturbance. This machine is intimidating because it contains infinite quantities of information, and that’s threatening, because human existence is finite. But isn’t it godlike that we’ve mastered the infinite?

& Lloyd: The IBM 360 can count more stars in a day than we can in a lifetime.
    Don: But what man laid on his back counting stars and thought about a number?
    Lloyd: He probably thought about going to the moon.

& Peggy: Marsha, can you bring Don and Mathis to my office?
    Marsha: Certainly. ... Miss Olson would like to see you.
    Don: Send her in.
    Marsha: No, I’m to send you in.

---

& Lloyd: Advertising— does it work?
    Don: On some people... It helps to have a good product.

& Don: Well, the first question is how is what you’re selling unique?

& Don: That whole industry is exploding. This guy has exponential growth.
    Cooper: Have you forgotten the stipulations?
    Don: Fine, tell somebody else. I mean, the apple is right there.
    Cooper: You have a fundamental misunderstanding of what went wrong here. ... You thought there was going to be a big creative crisis and we’d pull you off the bench, but in fact, we’ve been doing just fine.
    Don: So, why am I even here? I could’ve gone anywhere.
    Cooper: Why are you here?
    Don: Because I started this agency!
    Cooper: Along with a dead man— whose office you now inhabit.

& Peggy: So, they just dropped it in my lap, hoping one of us would fail.
    Joan: Well, Peggy, I don’t know if this makes you feel better, but I don’t think they thought about it at all.

& Don: I want my job back.
    Freddy: How the hell do you think that’s going to happen when you’re at the bottom of a bottle? You know you never have to have another drink again.
    Don: I don’t want to hear that right now.
    Freddy: You’re hungover. It’s the best time to hear it.

& Freddy: Are you just going to kill yourself? Give them what they want? Or go in your bedroom, get in uniform, fix your bayonet, and hit the parade? Do the work, Don.

& Roger: How could you just leave him? He’s your baby!
    Margaret: How did you feel when you went away to work, Daddy? Your conscience must have been eating you alive. Calling your secretary from a hotel to pick out a birthday present for me? I’m sure you were sick. It’s not that hard, Daddy. He’ll be fine.
Ω Boom. Boomerang.

& Peggy: Good morning.
    Don: I’ll have your tags by lunch.
    Peggy: ... Great.

--
On the IMDb

Field Trip

Mad Men 7×3

& Don: Megan...
    Megan: Mm, I’m not walking out of my own house. So that means you have to leave.
    Don: Have you calmed down?
    Megan: I’m not kidding around. I want you to call a cab, get on a plane, go home. I don’t want you to worry about me anymore.
    Don: Stop it.
    Megan: It’s okay, Don. This is the way it ends. It’s going to be so much easier for both of us.
Ω Plain & simple.

& Crane: We have a situation.
    Cutler: I know this isn’t the message, but we can all learn something from the funeral business...

& Bobby: She really likes you.
    Betty: Yes, well, that blouse says she likes everyone.

& Peggy: What’s he doing?
    Meredith: Who cares?

& Someone’s Mom: You’re not afraid of missing them milk the cow?
    Betty: I’ll be done in a minute.
    Someone’s Mom: Well, I hope no one accidentally grabs on the wrong udders.
    Betty: Excuse me?!
    Someone’s Mom: Farmer’s daughter needs a bra.
Ω O tempora, o mores!

---

& Lou: What the hell is going on in here?
    Michael: We were just catching up.
    Lou: That’s nice, ladies. You four, in my office.
    Stan: We have that meeting.
    Michael: What meeting?

& Don: You could have told somebody. Anybody.
    Roger: I don’t have to tell anybody. That’s my name on the door out there. This is my agency. I’m the president of this agency. I don’t have to ask anybody anything.

& Joan: All I can say is that Don is a very talented man, but how does he fit into everything now? This is working.
Ω What a b-e-a-t-c-h.

& Cutler: As tough as it is, I’m confident it’ll be more profitable in the long term.
    Roger: Since when are you allowed to use the words “long term” in this office?! It’ll be 1973 before we’re even. We fire him, we lose the noncompete. You want to walk down some hotel hallway and see Mary Wells sitting on Don’s lap the next time you go in to present?

& Peggy: Well, I can’t say that we miss you.
    Don: Thank you, Peggy.

& Don: Bert, how are you?
    Burt: Capital.

& Burt: But there are some stipulations.
    Joan: Violation of which will result in termination and a reabsorption of your partnership shares.
    Burt: You are not allowed to be alone with clients. You are to stick to the script in meetings and that means the script will be approved by the people in this room...
    Joan: Outside of client hospitality, there will be no drinking in the office.
    Roger: You’ll be in Lane’s old office.
    Cutler: And you will report to Lou.
    Don: ....

--
On the IMDb

A Day's Work

Mad Men 7×2

& Stan: Look at you, every inch a girl.
    Peggy: Is this some kind of joke? Just tell me now because I don’t want to have to fire you later.
    Stan: Enjoy your flowers, boss.

& Down: I have two bosses and one of them hasn’t told his wife he’s on leave. Keep pretending. That’s your job.

& Roger: I remember very clearly when Don and I signed Chevy...
    Cutler: Don who?! Our collective ex-wife who still receives alimony?

& Don: What’s the note supposed to say?
    Sally: What?
    Don: Sally, what do I say?
    Sally: Just tell the truth.

---

& Don: Why would you just let me lie to you like that?
    Sally: Because it’s more embarrassing for me to catch you in a lie than it is for you to be lying.

& Cooper: I noticed there’s been a change in reception... Well, I’m all for the national advancement of colored people, but I do not believe they should advance all the way to the front of this office. People can see her from the elevator.
    Joan: I’m sorry. Do you want me to dismiss her based on the color of her skin?
Cooper: I said nothing of the kind. I’m merely suggesting a rearrangement of your rearrangement.
    Joan: Suggesting?
    Cooper: Requesting.

& Bonnie: I’m in sales, too... An act of God, Pete, that’s how you know when things are really against you.
    Pete: You don’t seem very upset about it.
    Bonnie: ’Cause that’s the thrill. Our fortunes are in other people’s hands and we have to take them.
    Pete: I want to chew you up and spit you out.

& Sally: Happy Valentine’s day. I love you.

--
On the IMDb

Time Zones

Mad Men 7×1

& Fred: I’m gonna have another cup of coffee.
    Peggy: You really put the “free” in freelancer, don’t you?

& Wayne: They pay me to think about the four Ps... price, product, place, and promotion.
    Joan: That’s a smart way to think about it...
    Wayne: I have a degree in business. It’s not a science, but we try to make it one. And advertising is just a small piece of the marketing mixture...

& Joan: It does sound like the conversation is getting bigger than the two of us.
    Wayne: There’s someone above you and someone below you and everybody’s buying everybody dinner.

& Don: I like what you did with it.
    Megan: I love it. But my next house is gonna have a pool. Our next house.

& Don: You sure you don’t want to move into a more populated area? It’s like Dracula’s castle up here.

& Pete: Believe it or not, Brooklyn Avenue is a street in East Los Angeles. The New Yorkers here, they brought as much as we need. But the bagels are terrible.

---

& Pete: The city is flat and ugly and the air is brown, but I love the vibrations.
    Don: You not only dress like a hippie, you talk like one.

& Pete: So although Beverly Hills has the patina of show business, it’s really just accountants, lawyers, and dentists. And you can walk to lunch, although I don’t.

& Joan: Well, when I started working, my goodness... 16 years ago, all of our clients were on commission. We started discussing a fee-based model three years ago. Now we’re at 50-50.

& — Don’t tell me you enjoy flying.
    Don: I fly a lot... And I’m always hoping I was seated next to, well, someone like you... instead of a man with a hairpiece eating a banana. But why would I expect anything else?
    — You You can blame Madison Avenue for that.

& Lou: Why are you making this so hard? Open the door and walk in. You do not need to parachute in through the ceiling.
    Peggy: But I don’t mind. I just want to give you my best.
    Lou: I don’t know, Peggy. I guess I’m immune to your charms.

& Peggy: Well, I’m tired of fighting for everything to be better. You’re all a bunch of hacks who are perfectly happy with shit. Nobody cares about anything. No one wants things to be better, I got it. I’ll just stand out here all by myself!

& Fred: Why don’t you stop this Cyrano bit and march your ass in there and get us both a job?
    Don: Because I have a job.
    Fred: It’s been two months. Nobody’s called, right?

--
On the IMDb

Σ Something (a lot) needs to be changed.

In Care Of

Mad Men 6×13

Season 6 Finale

& Don: Los Angeles is not what you see in the movies. It’s like Detroit with palm trees.

& Ken: Name a chocolate.
    Don: What, like Hershey’s?

& Don: Hershey’s isn’t serious. They don’t advertise. They never have.

& Minister: What if I told you that Jesus could offer you not only eternal life, but freedom from pain in this life?
    Don: I’m doing just fine. Nixon’s the president. Everything’s back where Jesus wants it.
    Minister: He doesn’t work that way.
    Don: ’Cause He’s mysterious... He offer the same deal to Kennedy?.. Martin Luther King?.. Vietnam, for Christ’s sake? Studies show Jesus had a bad year.
    Minister: Well, I’m afraid there’s not one true believer in that list.
    Don: What the hell did you just say?!

& Minister from Don’s childhood: The only unpardonable sin is to believe God cannot forgive you.

& Clara: You just got this telegram.
    Pete: Open it.
    Clara: Let’s see... “Need to inform you, mother lost at...” Oh, my goodness. She fell off a ship!
    Pete: What?!

& Don: I spent the night in jail.
    Megan: Why are you laughing?
    Don: Because I realized it’s gotten out of control. I’ve gotten out of control.
    Megan: Sorry you had to find out that way.
    Don: But I realized something else, too. I don’t want to be here anymore... I want to move to California.
Ω Plagiarist!

& Don: We were happy there. We could be happy again.

& Don: I can probably get you out there eventually.
    Stan: To work for you? No, I’d rather stay here.
    Don: Where are you going?
    Stan: I’m gonna have that sandwich on my desk. I need to get to it before you do.

& Peggy: I’m leaving a little early because I have plans. I hope that’s okay.
    Cutler: Yes, of course, dear... Chanel No. 5?
    Peggy: It’s all I wear.
    Crane: ....... Vixen by night.

& Ted: I don’t know why women do anything. Why did you parade your ass in front of my door on your way out to see another man?
    Peggy: I’m following your lead, Ted. You let Don terrify you into ignoring me and now you’re here.
    Ted: Because I don’t want anyone else to have you!

& Ted: Peggy, I’m going to leave my wife.
    Peggy: Don’t say that. I’m not that girl.
    Ted: I love you!

& Ted: Let’s go to Hawaii.
    Peggy: For work?
    Ted: For Christmas.

---

& Ted: I don’t know how to say this, but I want to go to California.
    Don: Really? We can’t both go. {...}
    Ted: I’m the one who needs to start over.
    Don: With Peggy?
    Ted: No. With my family.
    Don: I don’t understand.

& Don: I’m sorry, I have to say this ’cause I don’t know if I’ll ever see you again.
    Hershey: What?
    Don: I was an orphan. I grew up in Pennsylvania... in a whorehouse. I read about Milton Hershey and his school in “Coronet” magazine or some other crap the girls left by the toilet. And I read that some orphans had a different life there. I could picture it. I dreamt of it... of being wanted. Because the woman who was forced to raise me would look at me every day like she hoped I would disappear. Closest I got to feeling wanted was from a girl who made me go through her john’s pockets while they screwed. If I collected more than a dollar, she’d buy me a Hershey bar. And I would eat it alone in my room with great ceremony... feeling like a normal kid. It said “Sweet” on the package... It was the only sweet thing in my life.
    Hershey: Do you want to advertise that?
    Don: If I had my way, you would never advertise. You shouldn’t have someone like me telling that boy what a Hershey bar is. He already knows.

& Trudy: I’d invite you, but I think it’s best you’re alone right now.
    Pete: Don’t be cruel!
    Trudy: No. It’s going to take you a moment to realize where you are. You’re free. Free of her. You’re free of them. You’re free of everything.
    Pete: It’s not the way I wanted it.
    Trudy: Now you know that.

& Cooper: Don, there’s no need for defense. This isn’t a trial. The verdict has been reached.

& Don: I want a return date.
    Cooper: We can’t give you that.
Ω Hm-hm. Finally, The Final?

& Stan: I thought you left.
    Peggy: No, I’ve got too much to do.
    Stan: And you thought you’d do it in here?
    Peggy: It’s where everything is.

& Sally: Why are we stopping?
    Bobby: This is a bad neighborhood.
    Don: Come on... This is where I grew up.

--
On the IMDb

The Quality of Mercy

Mad Men 6×12

& Don: She’ll get in.
    Betty: I don’t know, Don. It is Miss Porter’s. Jackie Kennedy went there.
    Don: You mean Jacqueline... Kennedy... Onassis.
    Betty: What kind of medicine are you taking for this cold?
    Don: Formula 44.
    Betty: Yeah, I bet.

& Michael: Did you mention that Cran-Prune sounds like a glass of diarrhea?

& Crane: Listen, I wouldn’t bother you at home. Obviously I’m on the Coast, but I’ve got good news.
    Don: You finally found a hooker who will take traveler’s checks?
    Crane: Why did I tell you that?

& Ken: Chevy... is... killing me. I hate Detroit. I hate cars. I hate guns. I don’t even want to look at a steak anymore!

& Cutler: Kenny, you know, I once had a client cup my wife’s breast.
    Roger: Lee Garner, Jr. made me hold his balls.

& Bob: I think maybe I’m keeping you from discussing this freely. I understand Pete’s objections, but I will do whatever is decided.
    Cutler: Pete, there’s nothing to discuss. I like Bob, Chevy likes Bob. And if you don’t like Bob... we can find someone who does.

& Ted: Okay, it’s dark. Fish-eye lens, you’re the baby. Just, “Whaa! Whaa!” You do that.
    Don: Whaa! Whaa! Whaa!
    Ted: Okay. So there’s a crowd. Eight or nine people. It’s the whole coven. And there’s a crazy little old lady...
    Peggy: ’What you need is a mustard plaster.’
    Ted: And then there’s this wrinkled old man... ’You need a compress.’ And then a Jewish neighbor lady...
    Joan: ’How about a bowl of chicken soup?’
    Ted: Anyway, there’s one more of those, maybe. Then they all start crowding in on you. And the Japanese takes a picture and the flash turns it white. Then you see the beautiful, radiant young mother...
    Peggy: ’You don’t need anyone’s help but St. Joseph’s.’

---

& Mandy: Let me guess, dad’s remarried, mom’s fat and sad.
    Sally: No, they’re both remarried, but my dad’s wife is my age.
    Mandy: Well, I’d like to feel sorry for you, but things are about to get worse.

& Don: I think, and correct me if I’m wrong, that when you say you want a reason, you want to know why we would push you like this...
    Byron: It would help.
    Don: Well, the truth is that I don’t think Ted wants to say. ’Cause it’s, well, it’s a little bit personal. In fact, it’s very personal.

& Ted: That was your solution? Try and embarrass me?
    Don: You’re embarrassing yourself. I know your little girl has beautiful eyes, but that doesn’t mean you give her everything.
    Ted: That has nothing to do with it!
    Don: Come on, we’ve all been there. I mean, not with Peggy...
    Ted: Don’t say that about her!
    Don: Ted, you’re kidding yourself. Everybody sees it. Just ask your secretary. Your judgment is impaired. You’re not thinking with your head.

& Bob: What do you want?
    Pete: Well, for one thing, I wanted you to stop smiling.

& Pete: Where you are and who you are is not my concern. I surrender.
    Bob: So what does that mean to me?
    Pete: I want you to graciously accept my apologies. Work alongside me, but not too closely.
    Bob: Again, I don’t understand.
    Pete: Yes, you do. I’m off-limits.

& Betty: Now get me a cigarette and give me some details. You want one, don’t you? Go ahead. I’d rather have you do it in front of me than behind my back... I’m sure your father has given you a beer.
    Sally: My father has never given me anything.

& Don: I saved both of you. How do you think it looks?
    Peggy: You hate that he is a good man.
    Don: He’s not that virtuous. He’s just in love with you.
    Peggy: Well, you killed him. You killed the ad. You killed everything. You can stop now.
    Don: I’m just looking out for the agency.
    Peggy: You’re a monster.
Ω Sentence?

--
On the IMDb

Favors

Mad Men 6×11

& Don: It’s one thing to be near the bar, it’s another thing to be under it.

& Roger: I’ve seen blind people juggle, but somehow it seems to be beyond me.
    Don: Why don’t you just close your eyes?

& Pete: At least one of us ended up important. Please tell me you don’t pity me.
    Peggy: I don’t.
    Pete: Because you really know me...
    Peggy: ... I do.

---

& Pete: Tell me exactly what she said.
    Peggy: Did your father ever give her spa treatments... that released a... “fire in her loins”?

& Pete: I am concerned that you have... how do I put this? ...misconstrued Manolo’s attention for affection.

& Bob: Can I ask you something? Did she seem happy?
    Pete: Yes. She did.
    Bob: Is it really so impossible to imagine?
    Pete: What?
    Bob: Couldn’t it be that if someone took care of you, very good care of you... if this person would do anything for you, if your well-being was his only thought... is it impossible that you might begin to feel something for him?.. When there’s true love, it doesn’t matter who it is.
Ω Uh-oh.

& Arnold: Don, I owe you...
    Megan: You are the sweetest man.
    Sally: You make me sick!

--
On the IMDb

Σ Finally exposed.

A Tale of Two Cities

Mad Men 6×10

& Megan: They’re supposed to be debating the war.
    Don: They can debate it all they want, they just can’t come out against it.
    Megan: Then no one will vote for Humphrey.
    Don: Over Nixon?

& Cutler: They don’t know our name because we don’t know our name.
    Don: Aren’t we SCDPCGC?

& Ted: I know that no one has observed the memo that requested specifically that all seven letters be used when answering the phone.
    Joan: Sterling Cooper Draper Pryce Cutler Gleason and Chaough? It’s a mouthful.
    Cutler: SCDPCGC is a mouthful. But CGCSCDP is not.

& Roger: We’ve each lost a partner. Why don’t we each lose a letter? SCDC.
    Pete: What do the Cs stand for?
    Cutler: Not Campbell.
    Roger: Cooper and Cutler.

& Roger: Be slick. Be glib. Be you.
    Don: Well, I’m usually informed.
    Roger: We’re conquistadors. I’m Vasco da Gama and you’re some other Mexican. We’re gonna land there, buy whatever they’ve got for the beads in our pockets. Our biggest challenge is to not get syphilis.

---

& Cutler: I served in the Air Force. Did you?
    Michael: You’re disgusting, you know that? This whole thing works because people like you look the other way.
    Cutler: My politics are private. But that presentation isn’t. Now, are you gonna hide your dawdling behind your outrage?
    Michael: You’ll have your work and you know it. You can go in there and take credit for it like you always do. Be friendly and charming after you’ve stuck your fascist boot on my neck.
    Cutler: So I’m a fascist because I gave you a deadline?
    Michael: No, you’re a fascist because you love business and you hate everything else... freedom, blacks, Jews.
    Stan: This is my stop.
    Cutler: I hate hypocrites. Like hippies who cash checks from Dow Chemical and General Motors.
    Michael: You rooting for the Soviets in Prague, too, you Nazi?

& Hayes-Avon: And what is your job there?
    Joan: I’m in charge of thinking of things before people know they need them.

& Cutler: I was just coming to see you.
    Bob: But you’re not going anywhere.
    Cutler: I was, but then you appeared.
    Bob: At the risk of playing defense, I only interfered because I hate disrespect.
    Cutler: I don’t know what you’re talking about.
    Bob: Neither do I.

& Hayes-Avon: They don’t bring in a new guy unless they’re expanding or sales are flat. I’m afraid it’s the latter. Women are working. They’re not home. And hippies don’t wear makeup at all. I’m not sure if we should try to be “groovier” or nostalgic. We’re somewhere in between right now.

& Bob: Come on, buddy. You got a little stage fright. Maybe you smoked too many funny cigarettes.
    Michael: I never touch that stuff. It makes you crazy.
    Bob: I know what you’re feeling and it’s fear. But not fear of failure, fear of opportunity.
    Stan: I can’t watch this.

& Danny: You’re lucky I hate violence, man.
    Roger: Really? I love it. You know, I was a boxer. There’s nothing like finding that magic spot that’ll drop a man to his knees. You know, unless he’s already starting there...
    Danny: ... Hated to do that.

& Don: I don’t know what happened. I usually feel better out there.
    Roger: You’ve got to stop talking in the past. You know what I learned? New York is the center of the universe. We could send a landing craft out there, but they don’t understand what we do.
    Don: Or they understand it thoroughly.
    Roger: My shrink says the job of your life is to know yourself. Sooner or later, you’ll start to love who you are. And apparently I’m a curious child with a full head of hair and a thriving business... And you’re a terrible swimmer.

& Joan: Isn’t the point that Avon’s happy?
    Pete: Oh, I bet you’re making him very happy.
    Joan: Because it’s better than being screwed by you.

& Cutler: I’d like to offer what we believe to be a deferential solution.
They want to call the agency Sterling Cooper & Partners.
    Pete: Well, we know you like it.
    Ted: It would depend on Don, Jim, and me all sharing the blow.
    Don: You’re willing to do that?..
    Cutler: It’s the only thing that’s equally offensive to all.
    Don: SC ampersand P...

& Pete: Trust me, that name is a consolation prize. It’s a gravestone to our resistance. You have no idea what’s going on out there. This is not the same business anymore!
    Don: If you don’t like it, maybe it’s time to get out of the business...

& Pete: What are you doing?
    Stan: Working.

Janis Joplin — Piece of my heart

♪ Come on, come on ♪
♪ Come on, come on ♪
♪ Didn't I make you feel ♪
♪ Like you were the only man? ♪

--
On the IMDb

The Better Half

Mad Men 6×9

& Crane: Pete, you want to get your balls tickled? Go see a headhunter.
    Pete: Are you leaving?!
    Crane: Look, when things settle down, I’m gonna be a partner. For the time being, it’s nice to know that the water’s warm out there.

& Peggy: You’re both demanding and you’re both pigheaded. You’re the same person sometimes. The difference is that he’s interested in the idea and you’re interested in your idea.
    Don: He’s interested in his idea. Don’t let him fool you.
    Peggy: Well, he never makes me feel this way.
    Don: He doesn’t know you.

& Mr. Dell: I don’t think you heard. I want to be alone with you all night.
    Betty: Mr. Dell, I have three children.
    Mr. Dell: I don’t care.
    Betty: No, look at me. Can you believe I’ve had three children?

& Cop: Come on, were they colored or Puerto Rican?
    Abe: Or white?! I’m from Brooklyn and I always keep my eyes down.
    Cop: Could you describe the shoes?..

& Abe: Those kids have no other recourse in this system.
    Peggy: They’re animals!
    Abe: They were brought here by slave ships!
    Peggy: Well, I was brought here by you. I don’t care if I take a loss, I’m gonna sell this shithole.

& Joan: How old is he?
    Roger: He’s four. He’s having a special day with Pop-pop. We’re going to the zoo and maybe the movies.
    Joan: So it’s just a regular workday.

---

& Duck: Pete, one day I looked in the mirror and I realized I had regrets because I didn’t understand the wellspring of my confidence.
    Pete: Gin?
    Duck: My family.
    Pete: My family is a constant distraction.
    Duck: You better manage that or you’re not gonna manage anything.

& Betty: What are you doing?
    Don: Waiting for you to tell me to stop.

& Don: Is this what it would have been like if we’d stayed together?
    Betty: I don’t think about that anymore. I’m happy in my life. Let’s just enjoy this.

& Don: Why is sex the definition of being close to someone?
    Betty: I don’t know, but it is for me. It is for most people.
    Don: Just because you climb a mountain doesn’t mean you love it.
    Betty: Climbing a mountain? Is that what making love is to you?

& Betty: That poor girl... She doesn’t know that loving you is the worst way to get to you.

& Megan: Maybe that’s stupid or young to think like that, but... something has to change.

& Peggy: He’s going to be fine. But it’s over. We’re done.
    Ted: I’m sorry to hear that.
    Peggy: You are?
    Ted: You’ll find someone else. And whoever he is, he’s lucky to have you.
    Peggy: ... Thank you.

--
On the IMDb

The Crash

Mad Men 6×8

& Sylvia: I don’t think you understand. Look, I’m too old to say this was a mistake, but I want you to try and be happy.
    Don: About what?
    Sylvia: That you got away with it. When you start something like this, it takes a lot of convincing. It’s all about whether or not the other person has as much to lose as you do, because you want to be able to trust them when it’s over. And right now I’m wondering how I ever trusted you. I don’t really have a choice, do I, because you’ve got me. So if you ever really cared about me at all, knock it off!

& Stan: How old was he?
    Roger: Older than you, younger than me. You either get used to it or stop thinking about it.

& Dr. Hecht: You’re exhausted. I’ll need you to turn around and drop your pants. This goes in the gluteus.
    Don: What is it?
    Dr. Hecht: It’s an energy serum.
    Don: Oh? What’s in it?
    Dr. Hecht: It’s proprietary. But all you need to know is it’s a complex vitamin superdose. It’s basically my own combination of B vitamins and a mild stimulant. You have a heart condition?
    Don: No. I thought you said it was mild. What does it do?
    Dr. Hecht: Well, a lot of things. But I think it’ll give you what Jim Cutler says you need... 24 to 72 hours of uninterrupted creative focus, energy, and confidence.
Ω Oh-oh. Something has to happen.

& Dr. Hecht: All anybody wants to know is what are you gonna call this place? “SCDPCGC”? That’s a mouthful.

& Ken: You think you’ll have new work on Monday?
    Don: I’ll have 15 campaigns for you by then! But you have to get me in a room so I can look them in the eye. The timbre of my voice is as important as the content. I don’t know whether I’ll be forceful or submissive, but I must be there in the flesh.
    Ken: You understand that I have no power whatsoever?
    Don: That’s not true. Not if they like you.
    Ken: Oh, they like me all right. I’m their favorite toy.
    Don: That’s your job.
    Ken: It’s my job to take them to dinner at 80 miles an hour. It’s my job to stop a mile from the restaurant so they can have five pounds of crab legs and three bottles of beer apiece and then go get prime rib. It’s my job to go hunting so they can fire off their guns an inch from my ear and laugh when I get startled because it’s my job.
    Don: Where’d you learn that?
    Ken: My mother... No, my first girlfriend.
Ω Yo. Such a tap dance. Bravo, Ken!

& Don: How’s it going?
    Peggy: What’s going on?
    Don: I know you’re all feeling the darkness here today. But there’s no reason to give in. No matter what you’ve heard, this process will not take years. In my heart I know we cannot be defeated because there is an answer that will open the door. There is a way around this system. This is a test of our patience and commitment. One great idea can win someone over.
    Peggy: Do you have any idea what the idea is?
    Don: No. But I’m not gonna stop looking.
Ω Wow. Such a performance. Bravo, Don!

---

& Stan: I did it! I’ve got 666 ideas.
    Michael: I’m wasting my Saturday with lunatics.

& Wendy: I’m here to make you feel better.
    Don: I feel great, but I’m on a deadline.
    Wendy: “Does someone love me?”
    Don: What?
    Wendy: That’s what your question was.
    Don: Why would you say that?
    Wendy: That’s everyone’s question.

& Bobby: Are we allowed to watch TV?
    Sally: I think she’s lying.
    Bobby: Are we Negroes?

& Don: What is that thing that draws them? ... It’s a history. And it may not even be with that person, but it’s... it’s like a... well, it’s bigger than that.
    Michael: And that makes them buy a car?
    Don: If this strategy is successful, it’s way bigger than a car. It’s everything. I keep thinking about the basic principle of advertising. There’s entertainment and you stick the ad in the middle of the entertainment like a little respite. It’s a bargain. They’re getting the entertainment for free. All they have to do is listen to the message. But what if they don’t take the bargain at all?.. What if they’re suddenly bored of the entertainment?.. What if they don’t- what if they turn off the TV?
    Michael: You gotta get your foot in the door.
    Don: Exactly! So, how do I do that? Let’s say I get her face to face. How do I capture her imagination? I have a sentence, maybe two.
    Peggy: Who’s “her”?
    Michael: Promise them everything. You know, you’re gonna change their life. You’re gonna take away their pain.
    Don: That’s good.
    Michael: Then you hit ’em with the one-two punch.
    Don: What’s the answer to all of life’s problems?
    Michael: A Chevy.
    Don: No, it’s not.
    Michael: Then it’s oatmeal?
    Don: No.
    Peggy: What have you been doing the last three days? Have you been working on Chevy at all?
    Don: I gotta go.

& Peggy: You wanna get someone in here who can draw?
    Don: No, I don’t have time for art.
    Michael: He’s happy. Now we can relax.

& Sylvia: How are you?
    Don: Busy.

& Don: Call me around 1970 when they’re ready to make an ad.
    Ted: What are you talking about? I can’t do this by myself.
    Don: I’m sorry, Ted. But every time we get a car, this place turns into a whorehouse.

--
On the IMDb

Σ Such a surprising episode.