When independent software developers create utilities, add-ons, or applications that fill a hole in their platform vendor’s offering, they like to think that they’re doing the vendor a huge favor. Oh, look, the iPhone doesn’t have cut and paste, they say. Business opportunity! They might imagine that this business will be around forever. Some of them even like to daydream about the platform vendor buying them up. Payday!
The trouble is ...
... that only a tiny percentage of iPhone users are going to pay for that little cut and paste application. With any kind of add-on, selling to 1% of the platform is a huge success.
Filling little gaps in another company’s product lineup is snatching nickels from the path of an oncoming steam roller.
(in toto)
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