Clear just closed down. {...} The actual business plan was that Clear would do detailed background checks on travellers, who would then be trusted to bypass security completely because they were extra-super-trustworthy.Now, the TSA doesn’t even trust pilots, who go through the same screening as the rest of us to make sure they’re not bringing something extraordinarily dangerous onto a plane like a 3.5 oz bottle of shampoo. Because, of course, with a little bottle of shampoo, they could make a bomb, which they could use to fly the plane they are piloting into a building, something that is impossible for mere pilots sitting at the controls of the jet.
The environment changed. It turns out that Clear’s business model of prescreening wasn’t going to be possible. But they kept doing it anyway. What kind of organizational dysfunction does it take to completely ignore the changed circumstances and keep at a money-losing business?
What’s even funnier is that Clear could probably have been profitable if they had just skipped the one unnecessarily stupid part of their business model: the detailed background checks on all their customers.
Nobody at Clear did any thinking. They had a business model, the business model wasn’t actually possible, everybody knew it, and they still plugged away at it. Thoughtless optimism. I don’t know whether to salute ‘em or laugh.
(in toto)
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